Alt text allows the search engines to see what’s in an image. When you hover over an image with alt text a white box appears describing what the image is.
If you want to add ALT tags to images on your website:
a. Make sure the description you write is accurately describing the image.
b. Don’t flood your ALT tags with keywords (That is SPAMMING). However, try to use one keyword or phrase in your description as it relates to the image you are adding it to. Do not list out a bunch of random words separated by commas.
To add Alt text to your websites images, select the image and in the properties manager for the image you will go down to where it says “ALT text” and write in a few words describing what’s in the image. Don’t keyword stuff, only use words that make sense when read out loud that describe what’s in the image. This text allows those that are visually impaired understand what’s in your images in addition to the search engines.
Below is where you can add alt text to your images in the properties manager of the image.
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Below is what alt text looks like when you hover over an image on your live, published website that has alt text on it.
This is where people using the search engines go to find images related to what they are searching for. If your images have alt text on them and someone clicks on your image from the search engines, they will land in your website on the page where that image has alt text on it. This is a great way to include a keyword phrase within the alt text if it actually relates to the image. Google indexes alt text on images to send people using the search engines to your website through your images.
Additional Information: Alt text or alternative text was originally created for those that are visually impaired so that as they are looking at your website as they scroll over the text it can help them understand how that image relates to your website content. Keep this in mind when you are adding alt text to an image, if you read what you’ve added in alt text to an image out loud and it doesn’t make sense change it so that it does.
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